Somebody give me a hell yeah? HELL YEAH. We’re a little bit excited as yesterday we found out we’d been shortlisted for the PR Moment Awards 2015!
There was tough competition but we’re over the moon to get through to the nomination stage, under the category ‘Best Use of Research’, for a project we did with Thomas Cook last summer.
Based around International Friendship Day we surveyed the nation to reveal their holiday secrets, discovering some absolute gems, including the fact that a quarter of Brits admit to ‘getting up to no good’ when away with their buddies and rather a lot going as far as to cheat on their partner who’s stuck at home. Ooh-err.
The story appealed to national, broadcast, lifestyle and online media and we enhanced it with a colourful infographic, insight from a futurologist who specialises in the field of relationships, comments from the COO of Thomas Cook Group AND an engaging social media competition that offered friends the chance to win a holiday to Cape Verde.
Personally we reckon this campaign is a winner because it delivered great results by keeping it simple. And because it introduced us to the phrase ‘nudity-related fun’. Let the judging begin!